Just €200 behind a foldable: Oppo's new €1,799 flagship challenges the price gap
The new Android flagship costs nearly as much as a foldable, sparking debate among European buyers.
By Rafael Esposito ·
Smartphone prices in Europe have risen sharply in recent years, with new devices costing more than ever before. Oppo has entered this market with its latest flagship, the Find X10 Pro Max, which launched with a steep price tag that surprised many consumers.
The phone is listed at €1,799 in Europe. This puts the device only €200 below the Samsung Galaxy Z Fold 8, which sells for €1,999. The price point is higher than the comparable Samsung Galaxy S26 Ultra, which costs €1,769 in the same region.
A reviewer who used the Find X10 Pro Max for several weeks praised the hardware. The device runs on a MediaTek processor and features strong camera performance and long battery life. The reviewer noted that users would be satisfied with the phone's capabilities if they could justify the cost.
Buyers on Reddit have compared the new device to other recent releases. Many pointed out that the Find X10 Pro Max matches the price of the iPhone 18 Pro Max. Others noted that the previous generation Find X9 Ultra is still available for less money, making the new model harder to justify for some shoppers.
The cost of the previous Find X9 Pro is roughly €1,000 in Europe. Some commenters observed that this older model offers more memory and a larger battery than the new Find X10 Pro Max. The reviewer agreed that the older device represents a better value for many people who are not in need of the latest technology.
Industry observers attribute the high prices to the current state of the tech sector. The article refers to the situation as "RAMageddon," citing the impact of AI companies on component costs. Xiaomi is rumored to face similar pricing challenges with its next European release, suggesting this is a market-wide trend rather than an isolated case.
Some buyers in the UK have found promotional offers that lower the effective cost of the new phone. However, the base price remains high in a market where flagship devices are already expensive. Oppo has not announced any price changes since the launch.
Source: 9to5Google
